A R C H I V E

Item 2077 of 2719

Vintage tin Droste & Co Haarlem

SKU: 476

Droste's Cacao tin. 

Vintage tin Droste-chocoladepastilles. This tin was only sold on board of a KLM airplane, this tin wasn't filled with cocoa, but with a number of roles with different flavored pastilles. The tin was not sold in regular stores. Published in the years 1975/1976.

Decoration: Gold colored lines; each side is different: a red side with a nurse, a side with arm and medals, a side with a couple having chocolates in a train compartment and side with the Dutch weapon of arms.

  • Height: 12 cm. 
  • Length: 8 cm. 
  • Width: 8 cm. 

The Droste effect: —known as mise en abyme in art—is the effect of a picture appearing within itself, in a place where a similar picture would realistically be expected to appear. The appearance is recursive: the smaller version contains an even smaller version of the picture, and so on.

Only in theory could this go on forever; practically, it continues only as long as the resolution of the picture allows, which is relatively short, since each iteration geometrically reduces the picture's size. It is a visual example of a strange loop, a self-referential system of instancing which is the cornerstone of fractal geometry. 

The effect is named after the image on the tins and boxes of Droste cocoa powder, one of the main Dutch brands, which displayed a nurse carrying a serving tray with a cup of hot chocolate and a box with the same image. 

This image, introduced in 1904 and maintained for decades with slight variations, became a household notion. Reportedly, poet and columnist Nico Scheepmaker introduced wider usage of the term in the late 1970s. 

 

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