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Item 1801 of 2660

Vintage round tins for Mars and Milky Way

SKU: 1144

Vintage tins for Mars and Milky Way.

Black cylindrical Mars tin. Decorated with old pictures on the side showing a pair of horses plowing the land, further a boy and girl plus a man and woman in old fashion clothes. In addition, a two-piece Mars chocolate bar. Mars™ logo on the lid.

Blue cillindrical Milky Way tin. Decorated with an image of a castle with three swimming swans. Also included a opened Milky Way chocolate bar. On the lid the Milky Way™ logo.

  • Height: 18 cm.
  • Diameter: 16 cm.

These tins have a loose lid decorated with the Mars and Milky Way logo. A beautiful set of storage tins for your Mars and Milky Way chocolate bars. 

Mars is a British chocolate bar. It was first manufactured in 1932 in England, and was advertised to the trade as being made with Cadbury's chocolate couverture.

In the United States, a different confection bore the Mars bar name.

In 1932, Forrest Mars, son of American candy maker Frank C. Mars, rented a factory in Slough and with a staff of twelve people, began manufacturing a chocolate bar consisting of nougat and caramel covered in milk chocolate, modelled after his father's Milky Way bar, which was already popular in the US. The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. 

The Milky Way bar is a chocolate-covered candy bar manufactured and distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and sold as the Mars bar everywhere else. The global Milky Way is a different chocolate candy bar similar to the American 3 Musketeers (chocolate bar).

The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste were taken from a famed malted milk drink (milkshake) of the day, which was in turn named after the Earth’s galaxy.

On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally and sold $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.

By 1926 it came out in two flavors, chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. The vanilla version, with a dark chocolate coating, was called "Forever Yours" and it was produced until 1979. In 1989, Forever Yours was reintroduced and renamed "Milky Way Dark," and later "Milky Way Midnight".

In 1935, the slogan was "The sweet you can eat between meals." It was then changed to "At work, rest and play, you get three great tastes in a Milky Way." By 2006 the US slogan was "Comfort in every bar." and most recently became "Life's Better the Milky Way." 

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