A R C H I V E

Item 1662 of 2719

Retro-style Serving tray/bowl by Tupperware

SKU: 734

Retro-style Serving tray/bowl by Tupperware. 

Lovely large oval-shaped serving tray by Tupperware in retro colors For serving rice, potatoes or vegetables.

This serving tray consists of a blue bowl with yellow cover and orange/brown grip. The bowl has an orange/brown colander inserted with a divider. The bowl has a content of 1,7 liter and is dishwasher safe. 

The lid of this bowl has an opening for a spoon so that this serving bowl can also be closed with the spoon still in it. 

In a neat vintage condition with minimal traces of use. 

  • Height: 11 cm. (incl. grip). 
  • Length: 32.5 cm. 
  • Width: 22 cm. 
  • Content: 1.7 Liter. 

Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home. It also includes plastic containers used to store goods and/or food. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1948. 

Tupperware was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts. He developed plastic containers used in households to contain food and keep it airtight. The once-patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors. Earl Tupper invented the plastic for Tupperware already in 1938, but the product only worked with the emergence of the sale through presentation in a party setting. In 1949, Tupperware introduced the 'Wonderlier Bowl' that gave a start to a revolutionary range of kitchen utensils. 

Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. The Tupperware Party allowed for women of the 1950s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the Second World War when women first began entering the labor market, all the while keeping their focus in the domestic domain. The "Party" model builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbors) and created an alternative choice for women who either needed or wanted to work. Brownie Wise (1913–92) realized Tupperware's potential as a fun commodity. She realized, however, that she had to be creative and therefore started to throw these Tupperware parties. Wise, a former sales representative of Stanley Home Products, developed the strategy. Tupper was so impressed that Brownie Wise was made vice president of marketing in 1951. Wise soon created Tupperware Parties Inc. 


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