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Vintage ceramic beer mug from the 1960s, Amstel Bier

Vintage ceramic beer mug from the 1960s, Amstel Bier

Superb ceramic Amstel beer mug from the sixties. Manufactured by Sphinx Ceramique, Maastricht. This beer mug has the Amstel bier logo on the front and has a sturdy handle. 

This Amstel beer mug is in a beautiful original vintage condition without any cracks or chips.

  • Height: approx. 13 cm.
  • Diameter bottom: approx. 8.5 cm.
  • Diameter top: approx. 7.5 cm.

Maastricht earthenware is the collective name for porcelain and earthenware objects, which have been produced industrially in the Dutch city of Maastricht from around 1835 onwards. These concerns products from the pottery factories of P. Regout / Sphinx (1834-1969), N.A. Bosch (1853-1866), Société Céramique (1863-1958), Mosa (1883-1996) and Frederik Regout (1891-1896). Although all ceramic products of Maastricht manufacture are named by this definition, household and decorative objects are usually meant. No construction products produced on a large scale, such as floor tiles and washbasins. Maastricht earthenware is a popular collector's item.

The Société Céramique, which was financed with Belgian capital, mainly produced crockery and other household utensils, as well as ornamental pottery (vases, souvenir plates, figurines, etc.). Some of the decor names used for the service of the Société Céramique are: Bali, Boerenhoeve, British Castles, Butterfly, Peacock, Japon, Visscher and Old England, although at times the factory also used flower decors without name and without stamp. The factory was specialized for some time in lamp sets, which carried names such as Utrecht, Leiden, The Hague and Amstel.

In 1958 the two Maastricht rivals, De Sphinx and Société Céramique merged. The merged company was initially called Sphinx-Céramique, from 1960 Royal Sphinx. Pierre Daems continued to design dinnerware and other ceramic products as head designer. The popular Boerenbont was also continued until 1969 (then continued by Royal Boch). In 1969, the production of both household earthenware and hotel porcelain ended, after which the company continued to work exclusively with ceramic sanitary ware.

Amstel Brewery is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam, Netherlands. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.

The brewery was founded on 11 June 1870 in Amsterdam and named after the Amstel River, the waters of which also served for refrigeration. By 1872, Amstel was annually producing 10,000 hectoliters. For the purpose of storing the beer, winter ice from canals was kept in special double-walled cellars. Originally, the beer was mostly drunk in Amsterdam. From 1883, it was also exported to Great Britain and the Dutch East Indies.

The Beiersche Bierbrouwerij de Amstel (Amstel Bavarian beer brewery) was created in 1892 as a joint stock company. In 1915 the production of Amstel had increased twenty-fold and in 1926, Amstel consisted of a third of the Dutch beer exports. In 1941, Amstel, together with Heineken, bought up the Amsterdam brewery Van Vollenhoven's Bierbrouwerij, which was closed in 1961.

In 1954, Amstel built a brewery in Dutch Guiana. A few years later, Amstel was the first Dutch brewery to export beer in cans. At this time, the total exports of Amstel beer amounted to 101,000 hectoliters. In 1958 a subsidiary of Amstel produced its first beer in Jordan. In 1960, the third subsidiary of Amstel was opened in Curaçao. 1963 saw the opening of two new breweries, one in Puerto Rico and one in Greece.

Amstel was bought out by Heineken International in 1968. In 1972 the Amstel Brewery in Amsterdam was closed and production was relocated to the main Heineken plant in Zoeterwoude. The building on the Mauritskade was torn down. Only the former administration building was kept and has since become part of the Hogeschool van Amsterdam.

At the end of the 20th century, in Spain, Heineken International decided to replace the local centennial brand El Águila and convert it into Amstel.

Some translations come from an automated system and may contain errors. 

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