A R C H I V E

Item 967 of 2719

Square tin with hinged lid, "Droste's Cacao", in red and light-blue

SKU: 1589

Square tin with hinged lid, "Droste's Cacao", in red and light-blue. 

  • Manufacturer: Droste's cocoa & chocolate factories
  • Design: Jan Misset (Haarlem 1861 - Haarlem 1931)

Description
Square tin with slightly rounded corners and equipped with a raised hinged lid. On the lid is a shield with, in an oval, a tree with the letter "D".

The decoration of this tin consists of two sides with a red surface with the well-known nurse standing there with a tray in her hands with the same tin with a warm cup of chocolate milk.

Text in Dutch and English. On the one hand: Droste Cocoa "For Eng. & Colonies Nett. 2 lb. On the other side: Droste Cacao Net 1 KG.

At the back the factory brand Droste, consisting of a shield with, in an oval, a tree with the letter "D" surrounded by various medallions. Text: Hamburg 1898. Hage 1898 - Brussels 1904. Antwerp 1904. Grand Prix.

On the front of the tin the company name "Droste Cacao" between which the Royal coat of arms. Text: NV Droste's Cacao & Chocolate factories, Haarlem Holland

Condition
This lovely vintage Droste tin for cocoa is in a beautiful condition with normal traces of use and age-related traces of wear.

Size

  • Height: 19.7 cm.
  • Length: 11 cm.
  • Width: 11 cm.

Droste was founded by Gerardus Johannes Droste in 1863 in the city of Haarlem. The company started as a confectionery business selling various types of candy, including the Droste chocolate pastilles that are still being sold today. Because of the growing reputation, the firm G.J. Droste opened its first factory in 1890.

The entire chocolate making process took place in the same building as where the retail store was located. In 1891, the factory was relocated to the Spaarne river due to lack of room in the old building. This new location was favorable because the raw materials could now be delivered by boat. Likewise, the shipping of finished products was done on water, improving the distribution process. 

In 1897, the leadership of the Droste factory was handed over to the sons of Gerardus J. Droste. In the meantime, Droste's assortment had grown too numerous cocoa and chocolate products, the famous Dutch chocolate letters included.

The company had also been winning a significant market share in both the Netherlands and foreign countries, in spite of the competition from larger chocolate manufacturers. In 1898 Droste officially acquired the right to bear the coat of arms of queen dowager Emma. After the turn of the century the company had been exporting its products to Belgium, Germany and France, and in 1905 it entered the American market. 

The nurse. 
The famous illustration of the woman in nurse clothes, holding a plate with a cup of milk and a Droste cocoa package, first appeared on Droste products around the year 1900. It is believed that this illustration was created by Jan (Johannes) Musset, being inspired by a pastel known as La Belle Chocolatière ("The Pretty Chocolate Girl").

The image would proclaim the wholesome effect of chocolate milk and became inseparable from the Droste brand. The illustration reappears on the cocoa package held by the nurse, inducing a recursive visual effect known today as the Droste effect. The effect was named after Droste for this illustration. 


Some translations come from an automated system and may contain errors.

Country of origin
Holland

Kind of object
Cocoa tin

Theme
Nurse - cocoa - Droste

Category
Vintage tins

Color
Red - yellow - white - light-blue

Manufacturer
Droste's cacao & chocoladefabrieken

Brand
Droste

Material
Tin - metal

Particularities
Hinged lid- For England and colonies

Quality
Good vintage condition

Height
19,70 cm

Lenght
11,00 cm

Width
11,00 cm

Content
2 lb - 1 KG

Shipping method
Parcel post with track & trace

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