Vintage set of tins by Bolletje biscuit tin and rusk tin

Vintage set of tins by Bolletje biscuit tin and rusk tin. 

• Manufacturer: Bolletje BV
• Manufacturing date: 1950 - 1980

Description
Set of two "Bolletje" tins. Biscuit tin and Rusk tin.

Rusk tin
Beautiful original vintage rusk canister. Cream-yellow background with a red diamond and in it the well-known 'baker'. Red cover lid.

• Height: 22.5 cm.
• Diameter: 11 cm.

Biscuit tin
The beautiful biscuit tin by Bolletje is from the 60s and comes in vanilla-yellow with red diamonds. The lid is decorated with the famous baker. The inside of the tin is golden. The lid is a so-called impression lid. Text: (embossed on bottom) revente interdite.

• Height: 10 cm.
• Length: 20 cm.
• Width: 12 cm.

Did you know that the baker is a design by Marten Toonder, the same draftsman of Tom Poes and Ollie B. Bommel? "Bolletje, who didn't grow up with it"?

Gerardus Johannes ter Beek (1843-1933) started a bakery shop at Grotestraat in Almelo at the end of 1867, in a building that his father Albertus Antonius (1802-1868), who was a bread vendor, had before him just before his death. purchased. This company was supposed to be the start of a family business that would become known as Bolletje from the mid-20th century.

Gerardus's son Albert (1877-1958) continued the business of his father, but focused more on baking rusks. Already in the 1920s he deposited these rusks with the help of his cargo bike all the way to Deventer. His wife was in the bakery shop in Almelo. Today, this building houses the Bolletje Winkel & Koffieschenkerij and the bakery museum De Meelzolder. The couple had five sons and two daughters, all of whom initially started working in the family business. The eldest son Gerard ter Beek (1915-2006) became responsible for the bakery. After the Second World War it was decided to tackle the production of biscuits in a big way.

In 1954 the five brothers started an industrial bakery on the Turfkade in Almelo. Johannes Antonius (Jan) ter Beek (1916-2006) was the initiator to change the brand name "Ter Beek's Beschuit". Brother Gerard came up with the name "Bolletje". Bolletje developed into the country's largest biscuit producer, thanks in part to a sophisticated advertising policy by Jan ter Beek with the cooperation of advertising agency De Zuil from Enschede. The company became famous for the advertising saying: "I want Bolletje!", Later proclaimed the advertising slogan of the twentieth century.

Some translations come from an automated system and may contain errors.