Vintage blue tin for Brinta cereals with picnic scene

Vintage blue tin for Brinta cereals with picnic scene. 

• Manufacturer: Scholten's fabrieken
• Date of manufacture: 1957 - 1960

Description
Cylindrical round tin canister for breakfast cereals from Brinta equipped with separate lid. The lid has a blue background with a yellow circle and three ears of corn. Text on lid in white decorative letters: "Brinta".

The decoration of this tin also consists of a blue background with a multicoloured drawing representing a trip to the beach by car. A picnic is held where a pack of Brinta cannot be missed. The family on the can consists of a father, mother, son, daughter and dog.

The letters 'Brinta' stand for BReakfast INstant TArwe. The product was developed in 1942 in the Scholtens factories in Foxhol.

Condition
This tin bus from Brinta is in a good vintage condition with normal traces of use and age-related traces of wear.

Size

• Height: 17.5 cm.
• Diameter: 11 cm.

Brinta is an acronym for Breakfast instant Tarwe (wheat), is a Dutch breakfast product.

Brinta first appeared on the market in 1944. The process for making the instant grain product was developed by Frederik André Möller (Dutch, Groningen). Wheat grains are crushed and mixed with water to form a mash. It is then boiled, pressed, dried and ground. The production was taken up in a Willem Albert Scholten factory, located in Foxhol.

The breakfast porridge was introduced in the Netherlands with an American-style advertising campaign. In 1963, brand awareness reached a peak after skating competition (eleven cities race) winner Reinier Paping replied to Joop van Zijl's (press) question what he had eaten beforehand, 'Oh just a light fare, a plate of Brinta'. This statement was then used in the following advertising campaign.

Some translations come from an automated system and may contain errors.