Vintage Brinta canister with pouring opening and removable lid

Vintage Brinta canister with pouring opening and removable lid. 

• Manufacturer: Brinta
• Date of manufacture: 1955 - 1965​

Round tin by Brinta with rotatable loose lid with pouring opening, multicolored.

Description
Round cylindrical tin with drawings of a fairytale scene all around. In a fairy tale forest, six gnomes are wearing a Brinta box, on their way to the cook, waiting at his tent and waving his ladle. At the front is a gnome with a lantern on a stick and a vane with the text: "Every day a BRINTA party". In the background a castle.

Condition
This tin is in an original vintage condition with traces of use and age-related traces of wear.

Size

• Height: 17 cm.
• Diameter: 11.5 cm.

Brinta is an acronym for Breakfast instant Tarwe (wheat), is a Dutch breakfast product.

Brinta first appeared on the market in 1944. The process for making the instant grain product was developed by Frederik André Möller (Dutch, Groningen). Wheat grains are crushed and mixed with water to form a mash. It is then boiled, pressed, dried and ground. The production was taken up in a Willem Albert Scholten factory, located in Foxhol.

The breakfast porridge was introduced in the Netherlands with an American-style advertising campaign. In 1963, brand awareness reached a peak after skating competition (eleven cities race) winner Reinier Paping replied to Joop van Zijl's (press) question what he had eaten beforehand, 'Oh just a light fare, a plate of Brinta'. This statement was then used in the following advertising campaign.

Some translations come from an automated system and may contain errors.