Vintage orange Tomado tin with kaleidoscopic pattern

Vintage oranje Tomado blik met caleidoscopisch patroon. 

• Manufacturer: Van der Togt Massa Artikelen Dordrecht
• Date of manufacture: 1960s - 1970s

Description
Vintage small sized tin canister of the Dutch brand Tomado. The decoration of this tin consists of an orange background decorated with kaleidoscopic patterns in color combinations of pink and purple.

This tin canister is marked with the "Tomado made in Holland" logo on the bottom. Golden interior.

Condition
This tin is in an original vintage condition with various traces of use and age-related traces of wear.

Size

• Height: 16.5 cm.
• Diameter: 11 cm.

Tomado was a Dutch company for household products, particularly in plastic coated wire.

The company was founded in Dordrecht in 1923 by the Van der Togt brothers. Tomado stands for Van der Togt Massa Articles Dordrecht. Originally, it was a small company that produced simple wallpaper brackets made of copper wire, which could be used to mount photos on wallpaper. After the Dutch Association of Housewives gave the company the assignment to develop a metal drainer it started to grow and soon a factory in Zwijndrecht was opened.

After the Second World War, the reconstruction period began in which Tomado-products symbolized the modern housekeeping. They became very popular and almost every household possessed one or more Tomado products. Due to the popularity of the brand, the company grew rapidly in the 1950s.

Popular products mainly concerned Tomado racks made of iron wire which came in the colours white, black, red, yellow and blue, reminding of the creations of Gerrit Rietveld and Piet Mondriaan. Very well known were the bookshelves with supports of wire steel and metal shelves in different pastel colours. These are great collector's items at this moment.

Kaleidoscope
A kaleidoscope is an optical instrument with two or more reflecting surfaces tilted to each other in an angle, so that one or more (parts of) objects on one end of the mirrors are seen as a regular symmetrical pattern when viewed from the other end, due to repeated reflection. The reflectors (or mirrors) are usually enclosed in a tube, often containing on one end a cell with loose, coloured pieces of glass or other transparent (and/or opaque) materials to be reflected into the viewed pattern. Rotation of the cell causes motion of the materials, resulting in an ever-changing viewed pattern.

Some translations come from an automated system and may contain errors.