Light yellow vintage biscuit or rusk tin by Bolletje with red lid

Light yellow vintage biscuit or rusk tin by Bolletje with red lid. 

• Manufacturer: Verblifa 
• Date of manufacture: 1950 / 1980 ​

Description
High cylindrical light yellow rusk tin with a loose red lid with a rolled edge. The tin itself is decorated with a diamond-shaped red triangle with the well-known Bolletje baker.

Comic artist Marten Toonder designed the logo of Bolletje, the smiling baker with a rusk in his hand. Marten Toonder is best known for the comic drawings of Ollie B. Bommel and Tom poes.

At the bottom of the tin is a wavy decorative border with a straight red line underneath. At the rear, this tin has a longitudinal seam. The inside of this tin is golden.

Condition
This biscuit tin is in a good vintage condition with traces of use and age-related traces of wear.

Size

• Height: 22.5 cm.
• Diameter: 11 cm.

Bolletje B.V. was until April 2013 a Dutch company that produced various types of bread substitutes and pastry products. In 2013 the company was taken over by the German company Borggreve from Neuenhaus.

Gerardus Johannes ter Beek (1843-1933) started a bakery shop at Grotestraat in Almelo at the end of 1867, in a building that his father Albertus Antonius (1802-1868), who was a bread vendor, purchased for him just before his death. This company was supposed to be the start of a family business that would become known as Bolletje from the mid-20th century on.

Gerardus's son Albert (1877-1958) continued his father's business but focused more on baking rusks. Already in the 1920s, he deposited these rusks with the help of his cargo bike all the way to Deventer. His wife was in the bakery shop in Almelo. Today, this building houses the Bolletje Winkel & Koffieschenkerij and the bakery museum De Meelzolder. The couple had five sons and two daughters who initially all started working in the family business. After the Second World War, it was decided to tackle rusk production in a big way.

In 1954 the five brothers started an industrial bakery on the Turfkade in Almelo. Johannes Antonius (Jan) ter Beek (1916-2006) was the initiator to change the brand name "Ter Beek's Beschuit". Brother Gerard came up with the name "Bolletje".

Bolletje developed into the country's largest biscuit producer, partly thanks to a sophisticated advertising policy by Jan ter Beek with the cooperation of advertising agency De Zuil from Enschede. The company became famous for the advertising saying: "I want Bolletje!", Later proclaimed the advertising slogan of the twentieth century. In 1962 a collaboration was started with the Bachman Bakeries bakery company, also based in Almelo, which specialized in the production of savoury snacks.

Some translations come from an automated system and may contain errors.