White rusk tin depicting old Dutch bakery for Twente rusk by BOLLETJE

White rusk tin depicting old Dutch bakery for Twente rusk by BOLLETJE. 

• Manufacturer: Bolletje BV
• Date of manufacturer: 1950 - 1990

Description
Round cylindrical biscuit tin with a loose rotating lid. Rolled edge on lid and tin. Made with a so-called folded seam in box and bottom. The decoration of this biscuit tin consists of a gold-colored interior. The outside has a white background with a depiction of old Dutch Delft blue tiles, on which an old bakery with baker and crown, and tiles with vases.

Blue Bolletje logo in squares with the famous little baker. Text on the bus: "Twentsche Beschuit". At the top of the can the text: press the lid on the can and then turn it.

This biscuit tin was produced from 1950 to 1990.

Condition
This Bolletje Twente biscuit tin is in a good vintage condition with normal traces of use and age-related traces of wear.

Dimensions

• Height: 19 cm.
• Diameter: 12 cm.

Bolletje B.V. was until April 2013 a Dutch company that produced various types of bread substitutes and pastry products. In 2013 the company was taken over by the German company Borggreve from Neuenhaus.

Gerardus Johannes ter Beek (1843-1933) started a bakery shop at Grotestraat in Almelo at the end of 1867, in a building that his father Albertus Antonius (1802-1868), who was a bread vendor, purchased for him just before his death. This company was supposed to be the start of a family business that would become known as Bolletje from the mid-20th century on.

Gerardus's son Albert (1877-1958) continued his father's business but focused more on baking rusks. Already in the 1920s, he deposited these rusks with the help of his cargo bike all the way to Deventer. His wife was in the bakery shop in Almelo. Today, this building houses the Bolletje Winkel & Koffieschenkerij and the bakery museum De Meelzolder. The couple had five sons and two daughters who initially all started working in the family business. After the Second World War, it was decided to tackle rusk production in a big way.

In 1954 the five brothers started an industrial bakery on the Turfkade in Almelo. Johannes Antonius (Jan) ter Beek (1916-2006) was the initiator to change the brand name "Ter Beek's Beschuit". Brother Gerard came up with the name "Bolletje".

Bolletje developed into the country's largest biscuit producer, partly thanks to a sophisticated advertising policy by Jan ter Beek with the cooperation of advertising agency De Zuil from Enschede. The company became famous for the advertising saying: "I want Bolletje!", Later proclaimed the advertising slogan of the twentieth century. In 1962 a collaboration was started with the Bachman Bakeries bakery company, also based in Almelo, which specialized in the production of savoury snacks.

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