Large rectangular shop tin by Van Nelle for coffee and tea in yellow-red-black. Bekkers, Dordt

Large rectangular shop tin by Van Nelle for coffee and tea in yellow-red-black. Bekkers, Dordt.

• Manufacturer manufacturer: Bekkers, Dordt. Wed. J. van Nelle / Van Nelle
• Manufacturing date 1933 - 1955
• Design: Jac. Jongert (Wormer 1883 - Reeuwijk 1942)

Tin for coffee and tea, Rotterdam, 1933-1955

Description
Beautiful old large tin or drum with a rectangular shape and equipped with a hinged lid. For storing coffee and tea from the Van Nelle brand. The lid has a handle on the front (with a tear). This storage tin is painted all around with bright yellow and red stripes. The same text on each side in clean, sans serif letters, in the colors red, blue and white. The lid also follows this color scheme. The sleek design stood for modern and progressive, the image with which Van Nelle wanted to distinguish itself from the competitors.

Inscription around and on the lid:  "VAN NELLE VOOR KOFFIE EN THEE".

Condition
This large shop tin is in good vintage condition with various traces of use and age-related traces of wear. The handle has a tear (see photo). Bottom bottom and inside still in good condition without cracks and / or holes. No rusting!

Dimensions

• Height: 37.5 cm.
• Length: 41.5 cm.
• Width: 28 cm.

Van Nelle was a Dutch manufacturer of rolling tobacco, cigarettes, coffee and tea.

In 1782 Johannes van Nelle and his wife Hendrica started a shop in coffee, tea, and tobacco at the Leuvehaven in Rotterdam. After the death of Johannes van Nelle in 1811, his widow continued the store. In 1813 the widow also died. Son Johannes van Nelle Jr. and his brother-in-law Abraham Goedkoop continued the business under the name De Erven de Wed. J. van Nelle (the heirs of the widow). After the death of Johannes van Nelle jr. The Van der Leeuw family took a share in the firm in 1837. From 1845 Van Nelle was entirely in the hands of the Van der Leeuw family.

Jacobus Johannes van der Leeuw built the company between 1837 and 1881. He established worldwide trade contacts, established his own plantations in the Dutch East Indies and built the shop into a coffee roasting factory and the processing of tobacco and tea. Around the turn of the century, coffee and tea became increasingly important. Van Nelle, therefore, made a great profit.

The company distinguished itself through its own approach, with appealing advertising figures such as Piggelmee. The period around the Second World War was difficult for Van Nelle. But from the fifties on, under the direction of director J.P. Coelingh it did better again.

Some translations come from an automated system and may contain errors.