Cylindrical tin for cookies or biscuits made by Victoria decorated with flower pattern

Cylindrical tin for cookies or biscuits made by Victoria decorated with flower pattern.

• Manufacturer: Biscuitfabriek Victoria NV
• Date of manufacture: 1938 - 1950

Description
Elongated high cylindrical tin with a loose lid. The lid has a gold-coloured edge with a same button on top. The decoration of this tin consists of a light cream-yellow background with an image of various flowers in red, yellow, green and blue. This tin has a seamed longitudinal seam at the back.

The top and bottom of the tin shows a wide blue border with gold-coloured embossing. The bottom of the can is marked with the logo of the stepping British grenadier with a big drum. Below that the brand name Victoria.

Condition
This cylindrical tin by Victoria is in a good vintage condition with traces of use and age-related traces of wear. Pictures are part of the description.

Size

• Height: 22 cm.
• Diameter: 11 cm.

Victoria was a biscuit and chocolate factory that was founded in Belgium in 1896. The company gained fame mainly through the chocolate brand of the same name.

Victoria was founded in 1896 as an industrial biscuit factory by three Brussels confectioners: Charles Jeghers, Emile Bossaert and Joseph Carlier in response to the British companies that successfully exported their biscuits to the mainland. The factory, which was called the Victoria biscuit and dessert factory, was located outside the centre of Brussels, on the plateau of Koekelberg. With the name choice, which referred to the British Queen Victoria, the founders made it clear that they wanted to compete with the British.

The factory was very successful from the start and the product range was continuously expanding. They produced speculaas, macarons, cakes and all kinds of other butter cakes.

Exports to the Netherlands grew year after year, as a result of which the capacity of the factory in Koekelberg quickly became insufficient. After the electoral loss of the liberals there and the appointment of the Kuyper cabinet in 1901, the then Minister of Finance Harte van Tecklenburg envisaged the promulgation of the protectionist Tariff Act, whereby import tariffs would be drastically increased to protect Dutch industry.

To anticipate this future law, Victoria took the decision to establish a second factory in Dordrecht, the Netherlands. It started in 1904 under the direction of Julien Charles Redelé (1871-1941). Two years later, production in Dordrecht was already half of that in Koekelberg, to the general satisfaction of the Brussels management, who promptly had a ceramic façade tile installed with the mention of a similar factory in Dordrecht.

After the World Fair, the tide began to turn. First, Victoria's French factory in Boulogne-Billancourt closed its doors in 1959.

The biscuit production was moved to Victoria-Dordrecht, which was now fully owned by Gebeco. The building was split up and used by several companies to be finally converted into residential buildings in 2002.

In Dordrecht, Victoria built a new modern factory south of the city, which was opened in 1980. Until 1992, production was still carried out in Dordrecht under the Victoria brand name.

Until 1938, the emblem was a portrait of the British Queen Victoria. Then came the stepping British grenadier with a big drum.

Some translations come from an automated system and may contain errors.