Rusk tin and gingerbread tin for Verkade with an image of a field bouquet

Rusk tin and gingerbread tin for Verkade with an image of a field bouquet.

• Manufacturer: Koninklijke Verkade Fabrieken B.V.
• Manufacturing date: 1950 - 1980

Description
Nice set consisting of two cans for Verkade. A biscuit tin and a gingerbread tin with a floral motif.
The biscuit tin has a loose lid, while the gingerbread tin has a hinged lid.

The decoration of both tins consists of a light yellow background with images of a vertical row of flowers in red, yellow and blue between grey leaves.

Text. Koninklijke Verkade factories NV Zaandam Holland.

Combination of rusk tin and gingerbread tin from Verkade designed by Cees Dekker. Verkade was a real pioneer in the field of packaging design.

Cornelis (Cees) Dekker (1900-1990) was a Dutch artist. In 1923 he was the first designer to work at the Zaanse Koekfabriek Verkade, although he actually wanted to become an independent artist. When, in addition to Verkade, Hille and finally Albert Heijn, Albert Heijn became his clients, Verkade hired Dekker.

Condition
This set of Verkade tins is in a good vintage condition with traces of use and age-related traces of wear. Pictures are part of the description

Dimensions

Rusk tin

• Height 21 cm.
• Diameter: 10.5 cm.

Gingerbread tin

• Length: 28 cm.
• Height: 9.5 cm.
• Width: 10 cm.

Verkade rusk
A roll of rusk contains thirteen pieces. That is a curious number. The reason for this is the fact that boxes with a volume of 100 pieces were used for single sale. When they switched to roll packaging, Verkade wanted to keep the old crates and exactly eight rolls of thirteen rusks each went into it. The competition then chose the same number.

In the 1960s there was a tight labour market, it was difficult for companies to recruit staff. When an employee of the rusk factory resigned at Verkade, they naturally did their best to keep this man. Why do you want to leave? He was asked. His answer was that his stomach could not handle the food. What turned out? His colleagues had convinced him that for the sake of Verkade's principle of maintaining quality, he had to inspect every hundredth of rusk by eating it. The management quickly relieved him of this duty and the man remained satisfied with the company.

Verkade is originally a Dutch company that manufactured items such as rusk, chocolate and biscuits. Tea lights were also manufactured for some time. The Verkade factories have traditionally been located in Zaandam and are important in the development of the food industry in the Zaan region.

Verkade, a true Dutch brand.
Verkade was founded on May 2, 1886. Then Ericus Gerhardus Verkade opened his Steam, Bread and Rusk factory “De Ruyter”. The name “De Ruyter” was chosen with a bow to the past; the first flour mill in West Zaandam bore that name. The products of the first hour were; bread, rusk, honey gingerbread and Langetjes, later also the tea lights were added. “De Ruyter” is still recognizable in the logo of the Verkade brand. Over time, Verkade switched to making biscuits and chocolate.

Some translations come from an automated system and may contain errors.