Tin vintage piggy bank from De Beukelaer with handle by GBC (General Biscuit Company)

  Tin vintage piggy bank from De Beukelaer with handle by GBC (General Biscuit Company).

• Manufacturer: De Beukelaer
• Date of manufacture: 1965 - 1986

Description
This rectangular tin piggy bank from GBC (General Biscuits) issued by De Beukelaer is in a good vintage condition and is equipped with a hinged lid. The lid has a lock hole, a brand sticker and a black plastic handle. The money slot is located under the handle.

The tin is decorated on the sides with images of roses in an embroidery pattern. Round buttons embossed at the top and bottom. The tin piggy bank stands on four hemispherical feet that are expressed in the bottom and is marked GBC (General Biscuit Company). Made in Belgium for biscuit manufacturer De Beukelaer from Antwerp in the period from 1965 to 1986. Unfortunately the key is missing, but the tin opens and closes properly.

Condition
This tin money box from De Beukelaer is still in very good condition with normal traces of use and age-related traces of wear. Key is missing. Photos are part of the description.

Dimensions

• Height 11 cm.
• Length 15 cm.
• Width 10.5 cm.

De Beukelaer biscuits
The company was founded in 1870 by Edward de Beukelaer, a young baker from Antwerp. De Beukelaer was the first industrial biscuit producer on the European mainland and became known far beyond the national borders. Train passengers enjoyed the wonderful scent when leaving the central station. This certainly contributed to the fact that Antwerp was called the "biscuit city". In addition to cookies, De Beukelaer also made chocolate bars. Many people remember the pictures in the wrappers. In the sixties the factory moved to Herentals. It is still the largest biscuit factory in Europe to this day. Since 2012, this has been done under the banner of Mondelēz International, the new name of Kraft Foods.

GBC (General Biscuit Company)
Générale Biscuit is a merger of Parein and De Beukelaer that took place in 1965. In 1986, Générale Biscuit itself was taken over by BSN-Gervais-Danone, which in 1994 changed its name to Groep Danone. The group chose to fully promote the biscuit brand LU.

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