Vintage Albert Heijn round blue and white cookie tin with flower decorations.

Vintage Albert Heijn round blue and white cookie tin with flower decorations. 

• Manufacturer: Nederlands Vereenigde blikfabriek
• Date of manufacture: 1966.

Round drum with 'rotating' oriental flower decoration for Albert Heijn design: Royal Blue.

Description
Flat, rounded vintage cookie jar or cookie tin by Albert Heijn and divided into areas of white and blue, separated by a gold-coloured line. The drum is equipped with a loose cover with a gold-coloured rim, on which an oval egg-shaped gold-coloured button is placed in the middle. Small landscapes and flower sprays in an Asian style are arranged on the sides of the lid.

The top of the can has rolling edges, the bottom has a raised side with a loose side edge around it. The decoration consists of colourful oriental flowers and branches with decorated blue and white surfaces in a faded windmill structure.

Released on the occasion of the opening of a new store in 1966.

Text at the bottom: "Albert Heijn".

Condition
This cookie tin by Albert Heijn is in a vintage condition and shows normal traces of use and age-related traces of wear. Pictures are part of the description.

Size

• Height: 6.2 cm.
• Diameter: 17.4 cm.

Albert Heijn had been in Eindhoven with a number of shops since 1913, but on Wednesday 25 May 1966 the big grocer opened his first supermarket in Eindhoven. Incidentally, it was already the 52nd Albert Heijn supermarket in the country, so it was high time that a large city like Eindhoven would also have a branch.

It was already busy during the reception for the official opening on Tuesday afternoon, but the opening for the public on Wednesday exceeded all expectations. The sales space of 520 m2 soon proved to be too small. The large-scale advertising campaign was apparently so well received that a huge line of people were already waiting in the supermarket's car park at 10 o'clock in the morning. Four police officers were needed to ensure that everything went smoothly and the 1,500 cookie drums that were handed out to the first customers were all forgiven at half past one in the afternoon. The total of 5,400 different items went in large quantities to the seven cash registers that had to run with an additional occupation to process all the stored merchandise.

Manager of the new supermarket, mr. Fait, of course, was very happy with the enormous interest. The self-service supermarket, located on the Sint Petrus Canisiuslaan in Stratum, still exists today. Since 1966, the number of Albert Heijn supermarkets in Eindhoven has grown to eighteen.

Source: Regional Historic Center Eindhoven.

(Advertisement 1966) 

Albert Heijn Sr. comes from the Heijn family from Oostzaan. In 1887 he took over his grocer's shop in the Kerkbuurt van Oostzaan from his father Jan Heijn. Eight years later he opened the first branch in Purmerend and in Zaandam he opened a Central Warehouse in 1899.

The basis for its own production companies was laid in 1911, also in Zaandam, where the kitchen of an old mansion started roasting coffee and baking cookies. In 1920 the Society for Exploitation of Factories and Trade Affairs was established.

Seven years later, in 1927, the retail chain existed for 40 years. The company now had 107 branches and received the title of purveyor to the supplier.

In 1952 Albert Heijn opened his first self-service store in Schiedam.

Some translations come from an automated system and may contain errors.