Vintage plastic square window box or bisccuit container made by Bolletje

Vintage plastic square window box or biscuit container made by Bolletje.

• Manufacturer: Bolletje BV
• Date of manufacture: around 1965

Description
Very nice and much less known as the biscuit tin. This Bolletje rusk container has the logo of the famous baker in relief on the red lid. Dating from around 1965. The bus has a transparent view, so you can always see how much rusk is left. The square design makes it easy to remove the biscuit.

Condition
This plastic biscuit container by Bolletje is in a vintage condition with normal traces of use and age-related traces of wear. Pictures are part of the description.

Size

• Height: 20.5 cm.
• Length: 10 cm.
• Width: 10 cm.

Advertisement for this 1965 biscuit tin

“The new square window box”

Completely new model made of beautiful, unbreakable polystyrene. Also for sugar, flour, rice, etc.

As of today, no more broken rusk needs to be served. Because the new Bolletje rusk container is square! The rusks fit well - you can access them from all sides, right down to the last rusk. And extra ingenious: there is a window in the front, so you can see exactly how much rusk is left. Isn't that handy?

Bolletje B.V. was a Dutch company that produces various types of bread substitutes and pastry products until April 2013. In 2013 the company was taken over by the German Borggreve from Neuenhaus.

Gerardus Johannes ter Beek (1843-1933) started a bakery shop at the Grotestraat in Almelo at the end of 1867, in a building that his father Albertus Antonius (1802-1868), who was a bread seller, had just before his death for him purchased. This company would be the start of a family business that would become known under the name Bolletje from the mid-20th century.

Gerardus' son Albert (1877-1958) continued his father's business, but focused more on baking rusk. Already in the 1920s he delivered these biscuits with the help of his cargo bike to Deventer. His wife was in the bakery shop in Almelo. Today, the Bolletje Winkel & Koffieschenkerij and the bakery museum De Meelzolder are located in this building. The couple had five sons and two daughters who initially all went to work in the family business. After the Second World War, it was decided to tackle rusk production on a major scale.

In 1954 the five brothers started an industrial bakery on the Turfkade in Almelo. Johannes Antonius (Jan) ter Beek (1916-2006) was the initiator to change the brand name "Ter Beek's Rusk". Brother Gerard came up with the name "Bolletje".

Bolletje developed into the country's largest rusk producer, partly thanks to a sophisticated advertising policy by Jan ter Beek with the cooperation of advertising agency De Zuil from Enschede. The company became famous for its advertising slogan "I want Bolletje!", Later proclaimed the advertising slogan of the twentieth century. In 1962, a collaboration was started with the bakery company Bachman Bakeries, also located in Almelo, which was specialized in producing pretzels.

Some translations come from an automated system and may contain errors.