A R C H I V E

Item 259 of 2719

Rectangular vintage tin for TJOKLAT cameo pastilles with purple-gold decoration and kneeling woman with bowl of cocoa beans

SKU: BT-3142-21

Rectangular vintage tin for TJOKLAT cameo pastilles with purple-gold decoration and kneeling woman with bowl of cocoa beans.

  • Manufacturer: Hollandsche Metaaldrukkerij, HMD
  • Manufacturing date: 1950 - 1983

Gold-coloured tin box with woman in cameo for chocolate pastilles from TJOKLAT

Description
Rectangular vintage tin with rounded corners and fitted with a hinged lid with a rolled edge. The hinge concerns hanging hinges with loose lips. The tin box has a seamed longitudinal seam on one of the corners.

The decoration of this tin consists of a gold-coloured background with purple decorative lines. The lid shows the relief in white of a kneeling woman with a bowl of cocoa beans. Text: "New pastilles TJOKLAT cameo pastilles".

 Marked in relief at the bottom with circle and text: "Chocoladefabriek n.v. Amsterdam".

Condition
This Tjoklat chocolate tin is in a very neat vintage condition with minor traces of use and age-related traces of wear. Pictures are part of the description.

Size

  • Height: 4.5 cm.
  • Length: 17 cm.
  • Width: 11 cm.

Tjoklat was a chocolate factory founded by Willem Cornelis Sickesz junior (1886-1971) on 2 June 1924 in Amsterdam as a limited company. The original name of the factory was Holland (sch) -Zwitsersche Chocolate Factory Amsterdam. The main products were chocolate bars and pastilles (chocolates).

In 1925 the factory already produced 63 million bars under the name Dutch-Swiss chocolate bar. The first products with the brand name Tjoklat do not appear on the market until September 1936. "Tjoklat" was the Malay word for "chocolate". Since then, the mark depicted a kneeling Indonesian woman holding a bowl of cocoa fruit in her hands. It was a design by the office of the graphic designer Jannes de Vries. The draftsman was probably the painter Berend Hoving, born in Oosterhesselen. The model was the English Mady Townsend, a good friend of W.C. Sickesz junior. All Tjoklat products were prepared with Indian cane sugar. Even before the Second World War, a series of white bakelite boxes (oval and round) with pastilles were released, with the mark made as a cameo.

After the war, the factory with the Tjoklat mark gained its greatest fame. In 1950 the factory changed its name to Tjoklat-Fabriek NV Amsterdam. Bakelite boxes were replaced by embossed tin boxes. In 1972 the factory was changed into a private company and the name changed to Tjoklat B.V. In 1974 Meneba took over the Tjoklat chocolate factory. The factory in Amsterdam was demolished in 1978, seven years after the founder's death. In 1984, Baronie-De Heer took over the chocolate factory in Vlaardingen in Alphen aan den Rijn. The Tjoklat brand name and mark are still used today.


Some translations come from an automated system and may contain errors. 

Country of origin
The Netherlands - Holland

Kind of object
Chocolate tin - product packaging - container

Theme
Chocolate tin - candy tin - cocoa - product packaging - container

Decoration
Kneeling woman with bowl of cocoa beans

Category
Vintage tins

Color
Gold - purple - white

Publisher
Tjoklatfabriek NV Amsterdam

Manufacturer
Hollandsche Metaaldrukkerij, HMD

Designer
Jannes de Vries - Berend Hoving

Brand
Tjoklat

Material
Tin - metal - paint

Particularities
Hinged lid - embossed

Era
1950 - 1983

Quality
Good vintage condition

Height
4,50 cm

Lenght
17,00 cm

Width
11,00 cm

Shipping method
Parcel post with track & trace

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