Vintage Droste cocoa tin with nurse with tray, net 1/2 KG

Vintage Droste cocoa tin with nurse with tray, net 1/2 KG.

• Manufacturer: Droste B.V. Vaassen
• Manufacturing date: 1950 to 1970

Description
Square vintage tin with rounded corners and a raised lid with the company name Droste on a red and light blue background. On the lid and the back is the factory trademark of Droste, consisting of a shield with, in an oval, a tree with the letter "D" in it. Above and below the factory mark are seven medallions. On the front the national coat of arms and the text: Droste's Cacao n.v. Droste's Cacao & Chocolate Factories Haarlem Holland. On the sides a nurse in black and white uniform with a cup of hot chocolate with the name Droste on it on a tray along with a Droste cocoa tin. The lid is decorated with curly motifs.

Condition
This cocoa tin made by Droste is in a good vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Size

• Height: 14.7 cm.
• Width: 8.7 cm.
• Depth: 8.7 cm.

Droste, in full Droste B.V. Vaassen, is a Dutch chocolate producer founded in Haarlem in 1890. The Droste pastilles are still being produced, just like the chocolate letters.

The company, originally a family business, has been taken over several times and has been an independent business unit within the German company Hosta since 1997. The original Droste roasting plant was still in operation until 2004, as part of Dutch Cacao BV, which had been producing Blooker cacao there since 1986, but in that year the production moved to a new factory in Amsterdam. Since 1986, the production of Droste has taken place in Vaassen and the chocolate products of this company are sold in more than seventy countries. More than 65% of turnover is realized abroad.

The name Droste comes from the pastry and biscuit baker Gerardus Johannes Droste from Haarlem. From 1863, he sold chocolate pastilles (round, flat chocolates that he calls Pastilles Droste) in his shop on the Verwulft in Haarlem (nowadays a branch of McDonald's is located there). In 1890 he opens a factory in that city.

The name Droste became known not only for the chocolate sold under that name, but also for the Droste effect: the self-repeating picture in a picture, so named after the image on the packaging of Droste chocolate as it is from around 1900 printed.

The package shows a nurse with the same package in her hands. The likely draftsman is the Haarlem advertising artist Johannes Misset, inspired by a pastel by the Swiss painter Jean Etienne Liotard: La serveuse de chocolat, also known as La belle chocolatière. This drawing, which refers to the beneficial effects of chocolate, cannot be used in the United States for legal reasons.

Some translations come from an automated system and may contain errors.