Pink retro tin for cookies made for the "Hema" with photos of shop interior

Pink retro tin for cookies made for the "Hema" with photos of shop interior

• Manufacturer: Zaanlandia tin
• Manufacture date: 1987 - 2004

Description
Pink tin for Hema biscuits and cookies with photos of an old Hema shop interior. Supplied with a loose lid. Text on the lid: Unexpected visitors? Each cookie... a treat. Only at the Hema.

On the front side of the tin are old advertisements with the text: Do MORE with LESS money in the Hema.

Condition
This cookie or biscuit tin is in a vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Size

• Height: 8.2 cm.
• Length: 21.3 cm.
• Width: 13.5 cm.

HEMA
The Hollandsche Eenheidsprijs Maatschappij Amsterdam was founded by Leo Meyer and Arthur Isaac, directors-general of N.V. Magazijn De Bijenkorf.

On November 4, 1926, the first branch of H.E.M.A opened at 170 Kalverstraat in Amsterdam, followed a few days later by a second branch in Oude Hoogstraat.

The H.E.M.A was a stunt store modelled on the Woolworths stores in America, the so-called 5 and 10ct stores. All items were for sale at unit prices of 25 and 50 cents. In 1928 the range of prizes was expanded with amounts such as 10 cents, 75 cents and one guilder. The difference between the H.E.M.A and other department stores were that there was only one type of each item.

The H.E.M.A was a department store for everyone. The H.E.M.A was cheap, practical and had a wide range. The staff consisted mainly of unmarried women who, in white company clothing, worked about 75 hours a week. Due to the low unit prices, the store was for a long time seen as a 'poor man's store'. Wealthier Dutch people did not want to be seen in a H.E.M.A.

After 1945, the H.E.M.A was written as HEMA and the company abandoned the unit pricing system. In the 1950s, HEMA became one of the first franchise organizations in the Netherlands. Only in 1969 would the psychological and factual barrier of prices above 100 guilders be crossed. Because the cash registers were not set up for such large amounts, the staff initially had to charge two amounts: fl. 99 and the remaining amount.

Some translations come from an automated system and may contain errors.