Vintage tea tin from 'De Gruyter' with English hunting scene regarding the fox hunt

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Vintage tea tin from 'De Gruyter' with English hunting scene regarding the fox hunt

• Manufacturer: De Gruyter
• Manufacture date: 1930 - 1950

Tin Box with various scenes of the English fox hunt for De Gruyter.

Description
Rectangular high green tea tin by De Gruyter with various images of English hunting scenes (fox hunting) with dogs and riders in red coats. The images are on the sides as well as on the lid.

The lid is a hinged cover fitted with two hinged hinges and rests on the abutment edge. The edge of the can is folded over. The bottom is attached inwards with a so-called folded seam.

The slogan 'and better value, and 10% only at de Gruyter' is embossed on the bottom.

Condition
This tea tin is in a vintage condition with various traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 12.7 cm.
• Length: 15 cm.
• Width: 9.2 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter. This rewarded loyal customers and provided an additional means of checking the branch managers. Because De Gruyter only sold products of its own brand, the gross prices could not be compared with those of others.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children. Later the "candy" became a plastic toy, a game, a doll or a book. Something different every week. A long-lasting campaign was that of cardboard building boards for houses and buildings.

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