Round vintage tin with floral decoration in relief by De Gruyter

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Round vintage tin with floral decoration in relief by De Gruyter

• Manufacturer: De Gruyter
• Manufacture date: 1910 - 1960

Description
Round vintage tin cookie jar with a loose slightly convex wavy lid with a raised side and rolled edge. The decoration of this tin consists of various fantasy decorations of a fine tendril motif in relief, on the rim and lid. The colour of the tin is metallic black with some light accents in red and blue.

The bottom of the tin consists of various circles in relief and with the well-known slogan: "and better value and 10 percent only De Gruyter".

Condition
This tin is in an original vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Size

• Height: 8.4 cm.
• Diameter: 14.3 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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