Vintage Albert Heijn round blue and white biscuit tin with flower decoration from 1966

Vintage Albert Heijn round blue and white biscuit tin with flower decoration from 1966. 

• Manufacturer: Nederlands Vereenigde tin factory.
• Date of manufacture: 1966.

BISCUIT TIN ALBERT HEIJN 1966

Description
Colorful vintage tin made by the famous supermarket Albert Heijn. Round tin with 'rotating' oriental flower decoration. Design: Royal Blue. This biscuit tin was issued on the occasion of the opening of the new store in 1966. The first 1500 customers received it

Beautiful tin with a round shape and equipped with a loose lid with a button. Rolled edges at the top and bottom. The bottom has a raised side with an edge around it. The tin is made with a longitudinal seam.

The decoration of this tin consists of colorful oriental flowers and branches in blue and white surfaces in a "windmill" structure. Golden border and button. Text embossed on the bottom: Albert Heijn.

Condition
This tin is in a good vintage condition with traces of use and age-related traces of wear.

Dimensions

• Height: 6.2 cm.
• Diameter: 17.4 cm.

Albert Heijn had been in the Dutch city of Eindhoven with a number of shops since 1913, but on Wednesday 25 May 1966 the big grocer opened his first supermarket in Eindhoven. Incidentally, it was already the 52nd Albert Heijn supermarket in the country, so it was high time that a large city like Eindhoven would also have a branch.

It was already busy during the reception for the official opening on Tuesday afternoon, but the opening for the public on Wednesday exceeded all expectations. The sales space of 520 m2 soon proved to be too small. The large-scale advertising campaign was apparently so well received that a huge line of people was already waiting in the supermarket's car park at 10 o'clock in the morning. Four police officers were needed to ensure that everything went smoothly and the 1,500 cookie drums that were handed out to the first customers were all forgiven at half past one in the afternoon. The total of 5,400 different items went in large quantities to the seven cash registers that had to run with an additional occupation to process all the stored merchandise.

Manager of the new supermarket, Mr. Fait, of course, was very happy with the enormous interest. The self-service supermarket, located on the Sint Petrus Canisiuslaan in Stratum, still exists today. Since 1966, the number of Albert Heijn supermarkets in Eindhoven has grown to eighteen.
 

(Advertentie 1966) 

Albert Heijn B.V. is the largest Dutch supermarket chain, founded in 1887 in Oostzaan, Netherlands. It is named after Albert Heijn, Sr., the founder of the first store in Oostzaan.

Albert Heijn is the oldest organization owned and operated by the Dutch supermarket operator Ahold. The founder of the company (Albert Heijn) was born in 1865. In fact, the name "Ahold" is short for Albert Heijn Holding.

The stores are full-service markets (as opposed to discounters) known for their focus on quality stores and products. This focus on superior products is part of the reason that Albert Heijn is regarded as one of the more expensive supermarkets in the Netherlands, Belgium and Curaçao.