Set of two vintage Tupperware Adapta bowls in blue with flexible lid

Set of two vintage Tupperware Adapta bowls in blue with flexible lid.

• Manufacturer: Tupperware Brands Corporation
• Manufacturing date:

Very handy Adapta storage bowls made by Tupperware.

Description
More than actually fits in the container? The Adapta bowl adapts effortlessly.

Tupperware succeeds time and again in innovating. For example, Tupperware developed the Adapta-Bowl, a handy storage container with a flexible lid that adapts with the content.

No more annoyances about leftovers that just don't fit in the bowl, which eventually will make two bowls dirty. This is over with the Adapta-Bowl. The lid is designed according to the so-called harmonica system, which means there is a lot of extra stretch in the lid.

With the new airtight and leak-proof system, Tupperware even won the US consumer award "Best Buy".

Condition
These Tupperware Adapta Bowls are in a vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Size

Adapta-bowl 1

• Height: 6
• Diameter: 21
• Content: 1 liter

Adapta-bowl 2

• Height: 10
• Diameter: 21
• Content: 1.9 liter

Tupperware is a home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced in the year 1948 to the public.

Tupperware was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts. He developed plastic containers used in households to contain food and keep it airtight, which featured a then-patented "burping seal". Tupper had already invented the plastic for Tupperware in 1938, but the product succeeded with the emergence of the "sale through presentation" idea, held in a party setting.

Tupperware developed a direct marketing strategy to sell products known as the Tupperware party. The Tupperware party allowed women of the 1950s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the Second World War, when women first began entering the labour market, all the while keeping their focus the domestic domain. The "party plan" model builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbours) and created an alternative choice for women who either needed or wanted to work.

Brownie Wise (1913–92) realized Tupperware's potential as a commodity. She realized, however, that she had to be creative and therefore started to throw these Tupperware parties. Wise, a former sales representative of Stanley Home Products, developed the strategy. As a result, Brownie Wise was made vice president of marketing in 1951. Wise soon created Tupperware Parties Inc.

Tupperware parties
Tupperware is still sold mostly through a party plan, with rewards for hosts and hostesses. A Tupperware party is run by a Tupperware "consultant" for a host or hostess who invites friends and neighbours into their home to see the product line. Tupperware hosts and hostesses are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups.

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