Large, yellow vintage shop counter tin with the brand name "Van Nelle" in a red circle on the lid

Large, yellow vintage shop counter tin with the brand name "Van Nelle" in a red circle on the lid.

• Manufacturer: Van Nelle
• Designer: Jacob (Jac) Jongert
• Manufacturing date: 1930 - 1950

Shop counter tin by Van Nelle.

Description
Beautiful large vintage shop tin by "Van Nelle" with a hinged closing lid and originating from the period 1930 to 1950. The decoration of this tin consists of a yellow lacquered background with only on the lid in a red circle the brand name "Van Nelle". The lid has a handle and is attached with a so-called hanging hinge. The side seams are seamed and the edges of the tin and lid are rolled up. The lid rests on a rump. The bottom is attached with a flat folded seam on the outside. Two suspension hooks are attached to the can at the back of the can. Overall, this tin is in a good, much sought-after condition.

Designer of the tin is Jac. Jongert.

Jacob (Jac) Jongert (Wormer, June 22, 1883 - Reeuwijk, November 9, 1942) was a versatile artist who became a designer as well as a draftsman. From 1923 to 1940 he was in charge of Van Nelle's advertising department in Rotterdam, where he created renowned designs for the packaging of tea, coffee and tobacco.

Condition
This large Van Nelle shop tin is in a vintage condition with traces of use and age-related traces of wear. In general, the condition of this shop tin is very good. Few scratches, no dents and the paint is still in good condition. The bottom of the can unfortunately has some small holes. Still, the bottom is in good condition. Photos are part of the description

Size

• Height: 37 cm.
• Length: 42 cm.
• Width: 29 cm.

Van Nelle was a Rotterdam manufacturer of rolling tobacco, cigarettes, coffee and tea.

In 1782 Johannes van Nelle and his wife Hendrica started a coffee, tea and tobacco shop at the Leuvehaven in Rotterdam. After the death of Johannes van Nelle in 1811, his widow continued the shop. The widow also died in 1813. Son Johannes van Nelle Jr. and his brother-in-law Abraham Goedkoop continued the business under the name De Erven de Wed. J. van Nelle. After the death of Johannes van Nelle Jr., the Van der Leeuw family took a share in the firm in 1837. From 1845 Van Nelle was wholly owned by the Van der Leeuw family.

Jacobus Johannes van der Leeuw expanded the company between 1837 and 1881. He made worldwide trade contacts, founded his own plantations in the Dutch East Indies and expanded the shop into a factory for roasting coffee and processing tobacco and tea. Around the turn of the century, coffee and tea became increasingly important. Van Nelle was therefore very successful.

The company distinguished itself by its own approach, with appealing advertising figures such as Piggelmee. The period around the Second World War was difficult for Van Nelle. But from the 1950s it went under the leadership of director J.P. Coelingh better again.

Some translations come from an automated system and may contain errors.